The Dos and Don'ts of Small Business Web Design: Tips from a Hampton Roads Web Designer

The Dos and Don'ts of Small Business Web Design: Tips from a Hampton Roads Web Designer

As a web designer living and working in Hampton Roads, I've seen a ton of local websites. I've also seen small businesses make a lot of mistakes when it comes to designing their websites. I've even seen professional web designers create the design their client wanted vs a site that makes their client money! Ultimately, I'd like to create a high performing site for every small business in the area but that not possible and some new businesses insist on doing it themselves. Sometimes it's a success, often it is not. If you have made the decision to create your own business website, I'd like to share some essential dos and don'ts to help you create a website that attracts and converts customers:

DO: Keep it simple and user-friendly.

Your website should be easy to navigate and understand. Use clear and concise language, and make sure your website is easy to use on both desktop and mobile devices.

DON'T: Overload your website with too much information.

Too much information can overwhelm your visitors and make it difficult for them to find what they're looking for. Focus on the essentials and keep your website clean and uncluttered.

DO: Use high-quality visuals.

Images and videos can help bring your website to life and make it more engaging. Use high-quality visuals that are relevant to your business and brand.

DON'T: Use stock images that don't relate to your business.

Stock images can be tempting, but they often look generic and don't accurately represent your business. Instead, use original photos and videos that showcase your products or services.

DO: Make sure your website is optimized for search engines.

Search engine optimization (SEO) is crucial for getting your website to rank high in search engine results pages (SERPs). Use relevant keywords in your content and meta tags, and make sure your website is fast and mobile-friendly.

DON'T: Neglect your website's security.

Website security is essential for protecting your business and customers from cyber threats. Use a secure hosting service, keep your website up-to-date with the latest security patches, and use strong passwords.

If you need help with your web design, our team at can assist you. We specialize in designing user-friendly and visually appealing websites that are optimized for search engines and secured with the latest security measures. Contact us today to learn more about our web design services and how we can help your small business succeed online.

We ultimately want to see you succeed so if you're still thinking that you want to design your new website on your own, check out our blog for more tips. And don't forget, we do offer free website consultation, if you'd like to get together and discuss.