Your Marketing Isn’t Failing—Your Management Structure Is
Some Marketing Fails Aren’t Creative Problems—They’re Structural Ones
Some marketing problems don’t stem from bad logos, sloppy messaging, or poor strategy—they stem from something deeper: a lack of internal clarity and decision-making.
In the creative world it's called “death by committee.” And it’s more common than most people realize.
Too many businesses assume that a talented designer, a killer campaign, or a beautiful new website will solve their marketing woes. But when there’s no clear direction, even the best creative talent can’t produce results that stick. What starts as a project quickly turns into a tug-of-war between egos, opinions, and misaligned goals.
A Picture of Dysfunction
What We See (and Feel) Behind the Scenes
Imagine a meeting room where no one truly agrees—only that something needs to “look better.” Now look at the image above. It’s not just satire—it’s a painfully accurate reflection of what many creative professionals walk into: a wealthy investor watching emotionally uninvolved but financially invested, a self-absorbed bully executive barking orders and trying to control the room, a nervous, nerdy yes-man scribbling notes, desperate to please everyone, a voiceless stakeholder—present but powerless, ignored despite good intentions, and all the other departments with miscellaneous marketing ideas.
When your ads feel flat, your website lacks cohesion, or your brand voice shifts every month, it’s rarely the fault of your marketing team. More often than not…Your marketing isn’t failing. Your structure is.
A Designer Can’t Succeed in a Dysfunctional System
Why Creative Work Needs Leadership, Not Groupthink
Hiring a creative partner without giving them a clear decision-maker is like asking a tailor to make a suit while four people argue over the color, three constantly change the measurements, and someone keeps moving the mannequin.
Even the best tailor will fail in that situation. Not because they aren’t skilled—but because the environment won’t allow them to succeed.
Marketing is no different. It thrives in clarity. It dies in chaos.
I’ve Seen This Movie Before—And I Know How It Ends
Over the years, I’ve worked with startups, retailers, service providers, artists, and even coin dealers. And while the industries vary, the pattern never does:
The most successful projects have a single, empowered point of contact—someone who understands the brand, makes decisions efficiently, and owns the outcome. One voice. One vision.
The least successful projects? They have five people giving feedback, zero alignment, and endless revisions. And usually, the creative partner takes the blame for work that was doomed from the start.
So What Can You Do?
Before You Audit Your Marketing, Audit Your Structure
If your marketing efforts haven’t produced what you hoped for, don’t start by tearing apart the work. Start by asking these questions:
- Who owns the final say?
- Do we have a single point of contact?
- Are our goals clear, agreed upon, and consistent?
- Are we expecting creativity without giving direction?
Final Thought
Before you question your campaign—question your setup. Fix that, and everything else starts to fall into place.
If you’ve got your structure in place, know your audience, and you're the expert in what you do—then it’s time to make sure your brand reflects it. That’s where we come in. Coinmismatic turns clarity into creative. When you’re ready to bring your message to life with bold design, thoughtful strategy, and a brand voice that truly connects, reach out through our contact form—we’re ready when you are.