Creating a user-friendly website is crucial to the success of any business online. A user-friendly website not only improves the user experience but can also boost your search engine rankings and online visibility. Additionally, a user-friendly website will convert more sells and leads. Even if you create a website yourself, you'll want to refer to these 7 tips for creating a user-friendly website for your Virginia Beach or Hampton Roads business.
1. Utilize Responsive Design
Responsive design is a web design approach that makes your website accessible across all devices, including desktops, tablets, and mobile phones. With more and more people accessing websites through their mobile devices, having a responsive design is crucial to providing a positive user experience.
Did you know? Nearly 60 percent of all online searches are now carried out on a mobile device, with some sectors (Food and Beverage) reaching 72 percent.
2. Keep Navigation Simple
A clear and simple navigation menu can make all the difference in improving user experience. Make sure that your website's navigation is easy to use and easy to understand. A well-designed navigation menu can help users find the information they need quickly and easily.
When your designing you navigation, consider your websites purpose and audience. What are you trying to achieve on your site, and what are visitors looking for? Start by answering those two questions and go from there.
3. Optimize Your Content
Your website's content should be easy to read and understand. Use short paragraphs, bullet points, and images to break up large blocks of text. Your content should be relevant, engaging, and informative.
4. Include Clear Calls-to-Action
Calls-to-action are buttons or links that encourage users to take a specific action on your website, such as making a purchase or signing up for a newsletter. Including clear calls-to-action throughout your website will help guide users towards conversion.
5. Use High-Quality Images
High-quality images can help make your website more visually appealing and engaging. Make sure that the images you use are relevant to your content and are optimized for web use to ensure fast page load times.
Did you know? Humans remember 80% of what they see, versus just 20% of what they read, on average users will only read about 28% of the words on any given page and nearly 65% of the population are visual learners.
6. Optimize for Mobile Devices
With more and more people accessing websites through their mobile devices, optimizing your website for mobile is crucial to improving user experience. Make sure that your website is easy to use and navigate on mobile devices, with clear calls-to-action and easy-to-read content.
7. Optimize for SEO
Optimizing your website for search engines is crucial to improving your online visibility and search engine rankings. Use relevant keywords in your website's content and meta descriptions, and make sure that your website is structured in a way that is easy for search engine crawlers to navigate.
In conclusion, creating a user-friendly website is crucial to improving user experience and online visibility. If you want increased sales, better rankings, and care about customer satisfaction follow these 7 tips for creating a user-friendly website for your business in Virginia Beach. Whether you want the benefits of hiring a professional website designer or design yourself make sure your website is a responsive design, with easy navigation, optimized content, clear calls-to-action, high-quality images, mobile and seo optimized. Contact our Virginia Beach web design team today to learn more or get a free website design consultation.